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The Perils of Social Media Promotions in the Hospitality Industry
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November 23, 2019 via ConvergeBlog

Truth in advertising is not only a best practice; it’s the law. It applies to all media – from newspapers and magazines to radio spots to online platforms, such as blogs or social media. It is required in both overt advertisements and implied claims buried in otherwise innocuous posts. As such, it creates a minefield for hoteliers trying to drive traffic in a crowded marketplace.

Endorsements and Testimonials. A hotel is responsible for false or unsubstantiated statements made through its endorsements, or for failing to disclose a material connection to the endorser. According to the Federal Trade Commission (“FTC”):

“Endorsement” means any advertising message (including verbal statements, demonstrations, or depictions of the name, signature, likeness or other identifying personal characteristics of an individual or the name or seal of an organization) that consumers are likely to believe reflects the opinions, beliefs, findings, or experiences of a party other than the sponsoring advertiser, even if the views expressed by that party are identical to those of the sponsoring advertiser.

Polaris - Click Here for Recommendations & More Information on How to Fight Human Trafficking
 
Solution Store Spotlight
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HOTEL COMMITMENT TO
SAFETY & HEALTH

This document outlines a hotel's commitment to maintaining the safety & health of the property and guests onsite.
 
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Strategies to Defend & Mitigate Against Sex Trafficking Lawsuits in the Hospitality Industry

November 19, 2019 via ConvergeBlog
Under the Trafficking Victims Protection Act (TVPA), hospitality business owners can be held civilly and criminally liable for allowing sex trafficking to occur on their property.
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What Employee Accommodations are Required Under the ADA?

November 12, 2019 via ConvergeBlog
The federal American with Disabilities Act (“ADA”) and many similar state laws require employers to “reasonably” accommodate an otherwise qualified disabled applicant or employee to perform the essential job functions of the position or enjoy equal benefits of employment as similarly situated employees.
 
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