Economy and select-service hotels have emerged as leaders in the hotel sector, housing essential workers on the frontlines of the coronavirus pandemic while taking steps to keep guests and employees safe.
First responders, such as healthcare workers, now constitute a significant portion of the demand in many hotel markets around the globe, says Geraldine Guichardo, Global Head of Research for JLL's Hotels & Hospitality Group.
"Extended-stay hotels, particularly within the lower-priced segment, are seeing the most demand," Guichardo says.
In the U.S., these hotel sectors saw
occupancy rates in the 40 to 45% range for the week ending April 4, compared to 20% for the overall U.S., according to JLL Research.
Governments, in many cases, are working directly with hotel owners to house workers, and are turning to economy and select-service hotels — including those aimed at extended stays — above other hotel categories.
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