Pandemic Places Spotlight on Franchise Agreements
January 14, 2021 via Today's Hotelier
Franchisees face a tough decision: try to ride out COVID-19 and complete their franchise term, or terminate, re-brand, or repurpose? These decisions require thought and planning.
Preparing a strategy requires a lot of input from owners, partners, lenders, brands, and others. Patel Gaines’ Partner Rahul Patel and Associate Attorney Cyra Dumitru examined several high-priority issues hotel franchise owners should consider when deciding next steps.
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