Group Sales & Event Contracting + Branding Strategy + Transaction Activity + PPP Forgiveness + More!

1. In The Beginning: February/March 2020

Certain challenges associated with group sales and event contracting have made the coronavirus pandemic that much more difficult for hoteliers, many of whom rely on large meetings, events and programs to generate profit. In particular, the concept of suspending or delaying performance during the pendency of a force majeure event—which might make sense or help parties mitigate their losses in other contexts–is not meaningful. Events either occur or they don’t; contracts must be terminated in their entirety. Beginning in February or March, groups cancelled or attempted to cancel event contract after event contract for events scheduled in April 2020 through February 2021. Much of this business had been on the hotels’ books for at least a year.