Almost a full year into the COVID-19 pandemic, the hotel industry continues to see drastic changes. To survive, hotels that are welcoming back guests have had to implement creative and comprehensive strategies just to maintain business. With the uncertainty of the winter season looming, Brain Bolf, senior vice president of revenue management at Sightline Hospitality, shares his recommendations for hoteliers looking to make the most of the upcoming travel season.
1. Offer flexibility.
According to Bolf, flexibility will be key to attracting—and retaining—guests in the months ahead. "Similar to what we’ve seen with airlines, prime carriers have relaxed their change fees trying to promote confidence in travel, provide people with more flexibility, and reduce their concerns. So, I see that continuing and expect leisure travel to expand into the fourth quarter and even into 2021."
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