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November 2019's Converge Newsletter
The Perils of Social Media Promotions in the Hospitality Industry
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November 23, 2019 via ConvergeBlog
Truth in advertising is not only a best practice; it’s the law. It applies to all media – from newspapers and magazines to radio spots to online platforms, such as blogs or social media. It is required in both overt advertisements and implied claims buried in otherwise innocuous posts. As such, it creates a minefield for hoteliers trying to drive traffic in a crowded marketplace.

Endorsements and Testimonials. A hotel is responsible for false or unsubstantiated statements made through its endorsements, or for failing to disclose a material connection to the endorser. According to the Federal Trade Commission ("FTC"):

"Endorsement" means any advertising message (including verbal statements, demonstrations, or depictions of the name, signature, likeness or other identifying personal characteristics of an individual or the name or seal of an organization) that consumers are likely to believe reflects the opinions, beliefs, findings, or experiences of a party other than the sponsoring advertiser, even if the views expressed by that party are identical to those of the sponsoring advertiser.
Eckert Seamans's ConvergeBlog
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Strategies to Defend & Mitigate Against Sex Trafficking Lawsuits in the Hospitality Industry

November 19, 2019 via ConvergeBlog

Under the Trafficking Victims Protection Act (TVPA), hospitality business owners can be held civilly and criminally liable for allowing sex trafficking to occur on their property.
Hamilton Miller Birthisel
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The Risky Business of Hotel Shuttles

November 19, 2019 via Lodging Magazine
According to the National Highway Traffic Safety Administration (NHTSA), from 1997 to 2006, more than 1,000 15-passenger vans were involved in fatal collisions; among them, an average of 64 percent flipped.
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Safety At Hotels: Key Points That Ensure Development of a Hotel's Safety Culture
November 7, 2019 via Hotelier's Academy

Even though the safety of a hotel is affected by various factors, such as the country where it is located, the general safety regulations of each area, the type of accommodation and much more, some rules are general and apply to almost all accommodation types. This article will analyze the key points of a hotel’s safety, focusing on those that directly affect the Guest Experience and that can simply ensure that both the accommodation and travelers themselves are safe.
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